The MNIMALIST logo


Scandinavian Minimalist-inspired design. 

Celebrating Minnesota.  🌲  🌊

Committed to sustainability. ♻️

 

Our logo is a true representation of our ideals:

  • The lettering was inspired by Scandinavian Minimalist design and reduces the M and N to their simplest forms. 
  • The ⭐️ represents the North Star and our love for Minnesota. 
  • The blue is for our 10,000 lakes, and the green represents the Northwoods 🌲
  • The circle represents sustainability and the infinite loop of recycling ♻️
  • The circle also represents Planet Earth and reminds us what we do at home in MN has greater impacts across the globe.  🌎 

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