The MNIMALIST logo

Scandinavian Minimalist-inspired design. 

Celebrating Minnesota.  🌲  🌊

Committed to sustainability. ♻️

Our logo is a true representation of our ideals:

• The lettering was inspired by Scandinavian Minimalist design and reduces the M and N to their simplest forms. 
• The ⭐️ represents the North Star and our love for Minnesota. 
• The blue is for our 10,000 lakes, and the green represents the Northwoods 🌲
• The circle represents sustainability and the infinite loop of recycling ♻️
• The circle also represents Planet Earth and reminds us what we do at home in MN has greater impacts across the globe.  🌎