Scandinavian Minimalist-inspired design.
Celebrating Minnesota. 🌲 🌊
Committed to sustainability. ♻️
Our logo is a true representation of our ideals:
The lettering was inspired by Scandinavian Minimalist design and reduces the M and N to their simplest forms.
The ⭐️ represents the North Star and our love for Minnesota.
The blue is for our 10,000 lakes, and the green represents the Northwoods 🌲
The circle represents sustainability and the infinite loop of recycling ♻️
The circle also represents Planet Earth and reminds us what we do at home in MN has greater impacts across the globe. 🌎
Minimalist Design, Minimal Impact. We are committed to making our products more sustainable and doing more to help reduce plastic pollution, so we are extremely proud of the fact our 100% recycled shirts are made from discarded water bottles and salvaged cotton. Each MNIMALIST sustainable shirt comes from 8 post-consumer plastic bottles, shredded into flakes, which is then melted into pellets. The pellets are then extruded into yarn that is knitted, cut and sewn into one super-soft tee. The printing process minimizes dyes, completely eliminates plastic packaging, and significantly reduces the use of chemicals, water, and energy. Check our our entire line of sustainable apparel here. We still have a long way to go on this journey of reducing our impact,...
Some exciting things are in the works behind the scenes here...
First off, we have decided to re-brand as MNIMALIST! In line with creating a minimal impact on the environment, we are very excited and proud to announce our new line of sustainably sourced apparel made of 100% recycled materials.