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Spotlight on Friends of the Headwaters

The Mississippi Headwaters area holds a special place in our hearts as it’s where some of our best memories from childhood took place and is where we are now taking our children to make new memories. That’s why we’re proud to highlight the work Friends of the Headwaters is doing. Over the next week, we’ll be sharing more info on the great work they are doing, and the threats to our natural resources the proposed Enbridge pipeline poses. Please join us in supporting them by selecting Friends of the Headwaters as your cause when you purchase something from us, or make a donation directly on their site. About: Friends of the Headwaters (FOH) is a local citizen's group organized for...

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100% Compostable Mailers

We are always looking for ways to reduce our impact and increase our sustainability- from the materials used to how we package and ship. That’s why we’re proud to use plant-based 100% compostable mailers when we ship our MNimalist shirts and sweatshirts out to you.  The bags are certified by all three industry certifiers; TUV Austria, BPI and Dincerto, meeting American, European, International and Australian standards – including certifications for your domestic home compost. To gain these certifications, the product must break down within 90 days in commercial compost and 180 days in domestic compost conditions, including worm farm compost. After degradation, they must leave no harmful residues behind.    Look for these corn-based mailers with your next MNimalist and...

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Give A DaMN!

Throughout the month of November, we will be working to raise awareness around the issues facing Minnesota’s natural environment, and raising money to help local organizations working hard to protect our great state. November is the month of Thanksgiving, and one of the key tenants of MNimalism is being grateful for what we have in this great state, so it’s no mistake we chose this month to run our #GiveADaMN campaign. All month long, we will be upping our commitment to charity and GIVING 50% OF ALL SALES to the great MN environmental charities we work with. You have the power to help the organization that is important to you with the ability to select the charity your purchase helps support at...

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Why the name MNIMALIST? What is “Minimalist” about a clothing company?

The name derives from our love of Minnesota and Minimalism. We combined the two and turned Minimalism into MNimalism! •MINNESOTA LOVE: All the designs celebrate MN and the simple things that make our state so great. We believe in supporting small, local companies whenever possible and keeping our money in the community. 10% of all proceeds go to one of 12 MN environmental charities YOU choose from at check out. •MINIMALISM: Minimalist design: Our logo and lettering is influenced by Scandinavian minimalist design. The lettering was inspired by Scandi modern Minimalist design and reduces the M and N to their simplest forms. The state logo breaks our boundaries down into 4 simple triangles.  •MINIMAL IMPACT: 100% recycled shirts are made...

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Scandinavian Minimalist-inspired design.  Celebrating Minnesota.  🌲  🌊 Committed to sustainability. ♻️   Our logo is a true representation of our ideals: The lettering was inspired by Scandinavian Minimalist design and reduces the M and N to their simplest forms.  The ⭐️ represents the North Star and our love for Minnesota.  The blue is for our 10,000 lakes, and the green represents the Northwoods 🌲 The circle represents sustainability and the infinite loop of recycling ♻️ The circle also represents Planet Earth and reminds us what we do at home in MN has greater impacts across the globe.  🌎 

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